November 2022
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Reinventing the Candy and Snack Category
Improving the performance of your candy and snack category
This case study shows how Propusher outperforms Peghooks in all aspects:
- Sales increase
- Labor savings
- Damage reduction
- Additional facings
- ROI performance
The case study results are exciting and allowed the retail customer to make an informed investment decision that surely will result in a fast ROI payback.
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October 2018
In addition we are showing how we convert those insights into products and services:
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Shopper Marketing of C-Stores
How to make your store attractive for shoppers.
A recent article by Convenience Store News magazine points out that C-stores could do so much more around shopper marketing.
The C-store channel as well as Shopper Marketing lie at the core of Bruegmann’s business .We developed our products and solutions based on main insights which we are sharing in this whitepaper:- Shopper Requirements
- Shopper Behavior
- Retail Environment
In addition we are showing how we convert those insights into products and services:
- Shelf Organization and Fronting
- In-Store Communication
- Cross-Merchandising
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May 2017
Retail Execution of Shopper Marketing
The success of Shopper Marketing depends on excellent retail execution.
The key success factor of a Shopper Marketing campaign is to influence shoppers’ permanent behavior to buy more which ultimately grows consumption and sales. The only place to make this happen is the store – on the shelf !
The whitepaper explains and explores the role in-store merchandising equipment plays at each stage of the shopper decision making process:
- Products getting NOTICED
- To getting picked up and EVALUATED
- Getting SELECTED for purchase.
→ Converting shoppers to buyers is the main objective of any Shopper Marketing initiative
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September 2016
Shopper Insights
Shelf Management Strategy and Equipment
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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Fronting Drives Sales
A consistently, permanently fronted shelf is the necessary application to increase sales in a retail store environment.
Shopper Insights
- Seven reasons why every retailer and brand should prioritize the shelf in any retail activation strategy, campaign or project
Shelf Management Strategy and Equipment
- The main objective of shelf management is to make the shelf easy, fast and convenient to shop for consumers
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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February 2015
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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The Successful In-Store Execution of Category Management
The Shelf – one of the most important, yet least understood retail purchasing concepts category management tools
- Current status of Category Management
- Process, steps and tools
- The evolution of in-store activation
- Shelf management tools
- A case study
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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September 2014
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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The Importance of Fronting
Why is a fronted, well organized shelf so important?
- Consumers always prefer to shop a well organized shelf in any store.
- Well planned, organized and stocked shelves have a significant effect on purchase behavior.
- Consumers want stores that are easy and friendly to shop and want their favorite brands at a fair price.
Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.
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January 2014
Get the whitepaper and find out about the following:
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The Last Three Feet of Shopper Marketing
The shelf is one of the most important, yet least appreciated, Shopper Marketing tools.
Get the whitepaper and find out about the following:- Why the shelf is one of the most important, yet least appreciated, Shopper Marketing tools.
- How a well-merchandised shelf drives additional sales.
- Why the shelf can make or break a shopper marketing campaign.
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