Shopper Marketing Planning Workshops

• Bruegmann staff has developed and conducted cross-functional retail activation planning workshops for brand companies and retailers around the world.
• The workshop achieves cross-functional buy-in and ownership of the strategy, ensures a higher level of success and faster speed to market.
• The strategies developed in the workshops usually achieved double digit sales increases in store tests in the different regions.
• The workshop typically runs over 2-3 days includes market visits, best practice exercises, knowledge sharing and teamwork.