Shopper Marketing Planning Workshops
- Bruegmann staff has developed and conducted cross-functional retail activation planning workshops for brand companies and retailers around the world.
- The workshop achieves cross-functional buy-in and ownership of the strategy, ensures a higher level of success and faster speed to market.
- The strategies developed in the workshops usually achieved double digit sales increases in store tests in the different regions.
- The workshop typically runs over 2-3 days includes market visits, best practice exercises, knowledge sharing and teamwork.
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