Bruegmann Solutions focus on key Retail Touchpoints
“Retail as a Medium” is the focus of Bruegmann with the ‘shopping’ phase being the key driver but also considering the pre-shopping phase.
Pre-Shopping
Out-of-store
Activities
- Television
- Direct Mail
- Promotions
- Outdoor Ads
- Public Relations
- Product Placement
- Sponsorship
- Events
- Web
- Social Marketing
- Etc
Shopping
Retail Channels
and Retailers
- Convenience
- Horeca
- Mom&Pop
- Supers
- Hypers
Shopping
Occasions
How shoppers shop in those channels
- Stock up
- Fill in
- Meal solution