In-Market Testing

The most rigorous, statistical relevant research methodologies were applied in testing FlexRoller in real in-market situations comparing test stores with FlexRoller to Control stores with other traditional glides and shelving solutions.

Test Areas	Expected benefits	Beneficiary	Research approach
Sales Impact	Increase of category and brand sales Increased profitability Reduced shrinkage	Retailer Category Brand	Scanner data analysis Track scanner sales data for the test and control periods as well as for test and control stores
Operational Impact	Restock and Facing labor time ‘cost savings’ Higher value use of labor (opportunity cost)	Company doing the facing and restocking	Time & Motion study Observe several restock and facing operations before and after installation
Store Impact	Organized, tidy, front faced category at all times ‘Easy-to-shop’ store image	Retailer Category Brand	Retailer interviews Interviews with store staff in test and control stores to track opinion about operational and store impact Visual Diary Shelf pictures to monitor shelf situation in test and control stores