Bruegmann - Flexroller

Custom Solutions

Strategic Framework and Process
The framework Bruegmann considers and applies when developing new merchandising products and custom solutions for our clients


Fundamental elements which provide the basis for Solutions

  • Consumer dynamics
  • Market trends
  • Retailer requirements
  • Channel specifics
  • Brand objectives
Understand and Define


Strategy and concepts which deliver Results

  • Country
  • Location inside the store
  • Merchandising Equipment
  • Messaging (visual, verbal)
  • Brand portfolio
  • Packaging
  • Pricing
  • Promotions
Develop and Execute


Business Indicators impacted by Solutions

  • Category and brand sales
  • Impulse
  • Brand loyalty, awareness, image
  • Retailer image
  • Break-even and ROI
Measure and Track

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