Custom Solutions
Strategic Framework and Process
The framework Bruegmann considers and applies when developing new merchandising products and custom solutions for our clients
Drivers
Fundamental elements which provide the basis for Solutions- Consumer dynamics
- Market trends
- Retailer requirements
- Channel specifics
- Brand objectives
Solutions
Strategy and concepts which deliver Results- Country
- Location inside the store
- Merchandising Equipment
- Messaging (visual, verbal)
- Brand portfolio
- Packaging
- Pricing
- Promotions
Results
Business Indicators impacted by Solutions- Category and brand sales
- Impulse
- Brand loyalty, awareness, image
- Retailer image
- Break-even and ROI