Bruegmann - Flexroller
May 2017

Retail Execution of Shopper Marketing

The success of Shopper Marketing depends on excellent retail execution.


The key success factor of a Shopper Marketing campaign is to influence shoppers’ permanent behavior to buy more which ultimately grows consumption and sales. The only place to make this happen is the store – on the shelf !

The whitepaper explains and explores the role in-store merchandising equipment plays at each stage of the shopper decision making process:

  1. Products getting NOTICED
  2. To getting picked up and EVALUATED
  3. Getting SELECTED for purchase.

→ Converting shoppers to buyers is the main objective of any Shopper Marketing initiative

Click HERE to have the whitepaper emailed instantly.

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