Bruegmann - Flexroller
January 2017

How do you spot great in-store merchandising equipment?


Engage Consultants – the world’s first consultancy company to introduce a clear, coherent integrated approach to shopper marketing — recently published a blog post “What does great Shopper Marketing look like ?”.

The blog makes the strong point that shopper marketing is almost always invisible and lies behind the scenes. Great shopper marketing, they state, “creates a behavioral change in a target shopper that also drives incremental consumption”.

Click here to read the full blogspot : Background article from Engage Consultants

The Bruegmann Company produces a range of “Great On-shelf Merchandising Equipment” that will support any shopper marketing program invisibly from behind the scenes! Our equipment is actually the activation of a shopper marketing program, supporting a well planned strategy by enhancing product presentation and shelf organization making restocking for the retailer faster and easier.

The range of merchandising products execute value-added solutions that drive results for both brands and retailers, because:
  • Products are easy to locate and shop
  • Facings are fronted in all lanes to the last unit
  • Shelves are always well organized
  • Shelves are easy and quick to re-stock
  • Plaograms are quick and easy to implement
The benefits of great In-store merchandising equipment are:
  • Drive incremental sales
  • Change shopper behavior
  • Deliver a measurable ROI
  • Support retailer and brand objectives

Bruegmann has the most versatile, durable and highest performing shelf management systems


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