Bruegmann - Flexroller
May 2017

FlexRoller drives C-store Expansion in Central America!


Labor savings, sales increases and shopper benefits drive chain-wide implementation of FlexRoller in Central American C-stores..

  • Convenience stores in Mexico are one of the fastest growing channels with high customer turnover.
  • To keep the cold vault fronted and well organized at all times requires a lot of in-store labor time.
  • FlexRoller FlexRoller has proven to be the optimal shelf fronting system as decided by this C-store chain.
  • Easy to implement and maintain.
  • Chain-wide acceptance and roll-out – especially new store locations.

Cold Vault


Open Cooler

  • Test results proved that the consistent, continuous fronting of FlexRoller (to the last unit in all lanes) resulted in:
    • increased sales
    • reduced labor costs
    • well presented cold vault and coolers
  • FlexRoller has been rolled out to several thousand stores in Central America since 1998. About 1000 per year.


FlexRoller is the optimum shelf management system to organize any category, provide the necessary flexibility to change planograms frequently as new products are launched and demanded by consumers. FlexRoller will keep all lanes fronted and easily shoppable.

FlexRoller is the most versatile, most durable and highest performing shelf management system.

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