Bruegmann - Flexroller
August 2018

Converting “Shoppers” into “Buyers” …. Here’s how!

Shoppers prefer a clean, safe and well organized store with shelves that are well merchandised and look good. Shelves that are shopped down are not inviting and create a bad impression of the store (disorganized). Nobody really wants to shop these shelves.

Shoppers spend only 3.5 Minutes in a C-Store. They want to find what they are looking for quickly and efficiently. Shopper research reveals that a shopper who finds the first item within 10 seconds, spends the same amount of time in the category and purchases 50% more.

FACT: Efficient merchandising increases sales.

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