Bruegmann - Flexroller
May 2017

Retail Execution of Shopper Marketing

The success of Shopper Marketing depends on excellent retail execution.

whitepaper

The key success factor of a Shopper Marketing campaign is to influence shoppers’ permanent behavior to buy more which ultimately grows consumption and sales. The only place to make this happen is the store – on the shelf !

The whitepaper explains and explores the role in-store merchandising equipment plays at each stage of the shopper decision making process:

  1. Products getting NOTICED
  2. To getting picked up and EVALUATED
  3. Getting SELECTED for purchase.

→ Converting shoppers to buyers is the main objective of any Shopper Marketing initiative

Click HERE to have the whitepaper emailed instantly.
September 2016

Fronting Drives Sales

A consistently, permanently fronted shelf is the necessary application to increase sales in a retail store environment.

whitepaper Shopper Insights
  • Seven reasons why every retailer and brand should prioritize the shelf in any retail activation strategy, campaign or project

Shelf Management Strategy and Equipment
  • The main objective of shelf management is to make the shelf easy, fast and convenient to shop for consumers

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

Click HERE to have the whitepaper emailed instantly.
February 2015

The Successful In-Store Execution of Category Management

The Shelf – one of the most important, yet least understood retail purchasing concepts category management tools

whitepaper
  • Current status of Category Management
  • Process, steps and tools
  • The evolution of in-store activation
  • Shelf management tools
  • A case study

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

Click HERE to have the whitepaper emailed instantly.
September 2014

The Importance of Fronting

Why is a fronted, well organized shelf so important?

whitepaper
  • Consumers always prefer to shop a well organized shelf in any store.
  • Well planned, organized and stocked shelves have a significant effect on purchase behavior.
  • Consumers want stores that are easy and friendly to shop and want their favorite brands at a fair price.

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

Click HERE to have the whitepaper emailed instantly.
January 2014

The Last Three Feet of Shopper Marketing

The shelf is one of the most important, yet least appreciated, Shopper Marketing tools.

whitepaper Get the whitepaper and find out about the following:

  • Why the shelf is one of the most important, yet least appreciated, Shopper Marketing tools.
  • How a well-merchandised shelf drives additional sales.
  • Why the shelf can make or break a shopper marketing campaign.


Click HERE to have the whitepaper emailed instantly.

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