Bruegmann - Flexroller

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May 2018

FlexRoller helps automate store shelves!

Automate your Shelves!

Retailers are actively planning to automate stores as much as possible — primarily to cut labor costs, improve front-end efficiency, minimize shoppers’ frustrations, and enhance the overall shopping experience; this according to a report in The New York Times. Link

As shoppers, we frequently encounter basic out of stocks, messy and disorganized shelves. By focusing on high-tech applications retailers are overlooking the most important real estate in their stores, the SHELF.

As technology advances there are several applications soon to be implemented in the retail space. For example :

  • Using smartphones to scan and pay
  • Cameras tracking purchases
  • Cashierless checkout
  • Unmanned convenience stores
  • Robots that help keep shelves stocked

Bruegmann USA can assist and has the solution to “automate” retailer shelves – the FlexRoller shelf management system ! Shopping made easy by consistently front-facing all shelves. FlexRoller front-faces multiple-sized products on the same shelf presenting all products for easy shopping ! Touch it – Buy it !

February 2018

FlexRoller Ensures Visibility!

Make sure your private label brand stands out on the shelf!

You, the retailer, are bringing innovation to your store brand packaging.

  • Using an artist for label design
  • Developing different bottle and package shapes
  • Utilizing unique packaging materials

Beverage packaging conveys the quality of the product inside!

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Ensure your products are presented in the best way possible by continuously and reliable fronting with FlexRoller!

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February 2018

FlexRoller connects the digital shopping experience and the store!

FlexRoller helps translate a seamless digital shopping experience into a convenient and efficient in-store experience!
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The Facts

In-store and Internet are fast becoming integrated shopping channels
  • Shoppers research online and buy in-store (comparisons, availability, etc)
  • Shoppers check out products in-store and buy online (eg: size, material, look-and-feel, etc)
Retailers invest heavily in online shopping
  • Walmart has spent approximately $2 billion the past two years (US News and World Report)
  • Best Buy plans to spend $700 million in fiscal 2018
  • These efforts by leading retailers are a direct attempt to beat Amazon at its most vulnerable – instant gratification
  • Amazon fights back with acquisition of Whole Foods
Retailers are forgetting the store
  • The shelf, cooler and cold vault space has typically stayed the same in most stores
  • Every retailer has a cutting-edge presence on the internet
  • But in-store many are using the same basic merchandising equipment as they have for years

Customers who are fought hard over on the Internet will not find the seamless experience they saw online but disorganized shelves, un-fronted products and weak signage and guidance systems.

The Solution

Provide the best in-store experience with the best equipment. Customers expect clean, modern store that are easy to navigate and shelves to be stocked, neat, and organized so they can quickly find what they are looking for…like they can online.

The most efficient way to provide the best in-store experience is to simply automate as many processes as possible. Automation isn’t just a self-service kiosk, rather, it is also merchandising solutions such as rollers, pushers, and others that automatically front a shelf.

By automating all the minute tasks that store employees currently perform, you free your associates to devote more time in providing the best customer service experience.

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November 2017

Don’t forget the Cold Vault when thinking about new technology!

Almost 50 percent of retailers said they plan to add new equipment and replace technology this year, with an expected growth in capital expenditure spending of 8 percent more than in 2016 (Convenience Store News 2017 Technology Study)

These investments are mainly driven by the desire to let staff focus on tasks that will bring added value to the business.

See article here

FlexRoller helps retailers shift labor from mundane fronting and stocking tasks to high value, more productive customer service tasks.

FlexRoller ensures consistently and continuously fronted products eliminating the need for fronting and reducing re-stocking labor. This allows staff to focus on more productive, customer oriented tasks.

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October 2017

FlexRoller supports Cold Vault Beverage Trends!

Beverage Retail Trends
  • Carbonated soft drinks still account for 47% of beverages but the category continues to shrink
  • Consumers’ shifting taste preferences drive the growth of bottled waters, followed by energy drinks and ready-to-drink teas
  • Competitive threats from outside the channel like discounters and supermarkets

Beverage Brand Trends

Taking a close-up look at the packaged beverages category several key trends can be identified:

  • Functional beverage development like protein, energy and enhanced waters
  • Package size innovation
  • Premiumization
  • Sugar Taxes
  • Manufacturers crowding into attractive categories

See article here

FlexRoller helps retailers and brands to capitalize on all these trends.

FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased.

New products that have only one or two facings are always fronted ensuring the best chance of being seen by shoppers.

Visibility is the first requirement for engagement that leads to a purchase.

Planogram resets are becoming more frequent. FlexRoller shelves and dividers allow full planogram reset flexibility.

FlexRoller fronted shelf

Plastic glides do not front

May 2017

FlexRoller drives C-store Expansion in Central America!

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Labor savings, sales increases and shopper benefits drive chain-wide implementation of FlexRoller in Central American C-stores..

Situation
  • Convenience stores in Mexico are one of the fastest growing channels with high customer turnover.
  • To keep the cold vault fronted and well organized at all times requires a lot of in-store labor time.
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Solution
  • FlexRoller FlexRoller has proven to be the optimal shelf fronting system as decided by this C-store chain.
  • Easy to implement and maintain.
  • Chain-wide acceptance and roll-out – especially new store locations.

Cold Vault

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Open Cooler

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Results
  • Test results proved that the consistent, continuous fronting of FlexRoller (to the last unit in all lanes) resulted in:
    • increased sales
    • reduced labor costs
    • well presented cold vault and coolers
  • FlexRoller has been rolled out to several thousand stores in Central America since 1998. About 1000 per year.

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FlexRoller is the optimum shelf management system to organize any category, provide the necessary flexibility to change planograms frequently as new products are launched and demanded by consumers. FlexRoller will keep all lanes fronted and easily shoppable.

FlexRoller is the most versatile, most durable and highest performing shelf management system.

May 2017

FlexRoller supports new products in the COLD VAULT!

Limited space in the cold vault is the main issue that C-Store retailers face continuously !
  • Space / Doors are typically contracted with the larger beverage suppliers
  • Smaller brands/products have difficulty to attain widespread distribution

Give new products a fair chance in the cold vault!

Beverage Landscape Change in C-Stores

  • Since the 1970s beverage innovations have advanced at a rapid pace
  • Companies are adding new categories, brands, products, flavors, package types and sizes to the cold vault lineup
  • The cold vault space has typically stayed the same in most C-stores
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FlexRoller changes that imbalance between established and new products giving Innovation a chance.

FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased. Even new products that have only one or two facings are always fronted ensuring best chance of being seen by shoppers.

Visibility is the first requirement for engagement that leads to a purchase. Especially for new products that are not yet on shoppers minds.

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April 2017

FlexRoller drives Impact, Engagement and Purchase!

11% of shoppers failed to purchase all intended items because they could not find them.
Source: POPAI study of C-store display impact

FlexRoller solves that problem!

If you can’t see it or touch it, you cannot buy it!


Engagement UK pics cooler Engagement FR box FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased.

Visibility is the first requirement for engagement that leads to a purchase.

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February 2017

Bruegmann on Euroshop 2017

  • Bruegmann is working hard developing our new stand for Euroshop.
  • We will show the full range of our outstanding and unique products as well as some brand new innovations.
  • We will have specialists present from the areas of shopper marketing, retail activation, manufacturing, logistics and implementation
  • In addition we will have technicians standing by to also discuss any technical, sustainability and efficiency aspects of our products and services
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February 2017

In-Store Availability is #1 Priority for Shoppers! FlexRoller ensures it!

Engage Consultants – the world’s first consultancy company to introduce a clear, coherent integrated approach to shopper marketing — recently published a blog post “In-store Availability – Still The Number One Priority”.

The blog makes the strong point that the main priority in-store for shoppers is not another technology or gadget … but simple In-Store Availability.

Click here to read the full blogspot : Background article from Engage Consultants

At the Bruegmann Company we define two types of in-store availability:

  • Physical Availability – is about keeping the shelves stocked
  • Perceived Availability – the presence of products on the shelf as seen (or not seen) by the shopper

Very often a product is on the shelf but if it is too far back, too high up or too low down and not “seen” on the shopping trip – this constitutes a “perceived out-of- stock” situation.

If you can’t see it or touch it, you cannot buy it !

In-store availability

Research Fact: Once a products is picked up in store it is purchased 90% of the time!
Source: Perception Marketing

The Bruegmann Company produces a range of “Great On-shelf Merchandising Equipment” that will eliminate Perceived Out-of-stocks by ensuring that products are always fronted on the shelf edge to the last unit. This enhances product presentation and implements a shelf organization process that delivers immediate added-value to the retailer (quick and convenient restocking of all shelves).

The range of merchandising products that drive results for both brands and retailers, because:

  • Products are easy to locate and shop
  • Facings are fronted in all lanes to the last unit
  • Shelves are always well organized
  • Shelves are easy and quick to re-stock
  • Plaograms are quick and easy to implement

The benefits of great In-store merchandising equipment are:

  • Drive incremental sales
  • Change shopper behavior – convert shoppers to buyers !
  • Deliver a measurable ROI
  • Support retailer and brand objectives

Bruegmann USA has the most versatile, durable and highest performing shelf management systems

Best equipment portfolio1 Please click here to view innovative shelf management solutions from Bruegmann USA

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