Bruegmann - Flexroller

Archive:

October 2017

FlexRoller supports Cold Vault Beverage Trends!

Beverage Retail Trends
  • Carbonated soft drinks still account for 47% of beverages but the category continues to shrink
  • Consumers’ shifting taste preferences drive the growth of bottled waters, followed by energy drinks and ready-to-drink teas
  • Competitive threats from outside the channel like discounters and supermarkets

Beverage Brand Trends

Taking a close-up look at the packaged beverages category several key trends can be identified:

  • Functional beverage development like protein, energy and enhanced waters
  • Package size innovation
  • Premiumization
  • Sugar Taxes
  • Manufacturers crowding into attractive categories

See article here

FlexRoller helps retailers and brands to capitalize on all these trends.

FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased.

New products that have only one or two facings are always fronted ensuring the best chance of being seen by shoppers.

Visibility is the first requirement for engagement that leads to a purchase.

Planogram resets are becoming more frequent. FlexRoller shelves and dividers allow full planogram reset flexibility.

FlexRoller fronted shelf

Plastic glides do not front

May 2017

FlexRoller drives C-store Expansion in Central America!

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Labor savings, sales increases and shopper benefits drive chain-wide implementation of FlexRoller in Central American C-stores..

Situation
  • Convenience stores in Mexico are one of the fastest growing channels with high customer turnover.
  • To keep the cold vault fronted and well organized at all times requires a lot of in-store labor time.
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Solution
  • FlexRoller FlexRoller has proven to be the optimal shelf fronting system as decided by this C-store chain.
  • Easy to implement and maintain.
  • Chain-wide acceptance and roll-out – especially new store locations.

Cold Vault

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Open Cooler

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Results
  • Test results proved that the consistent, continuous fronting of FlexRoller (to the last unit in all lanes) resulted in:
    • increased sales
    • reduced labor costs
    • well presented cold vault and coolers
  • FlexRoller has been rolled out to several thousand stores in Central America since 1998. About 1000 per year.

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FlexRoller is the optimum shelf management system to organize any category, provide the necessary flexibility to change planograms frequently as new products are launched and demanded by consumers. FlexRoller will keep all lanes fronted and easily shoppable.

FlexRoller is the most versatile, most durable and highest performing shelf management system.

May 2017

FlexRoller supports new products in the COLD VAULT!

Limited space in the cold vault is the main issue that C-Store retailers face continuously !
  • Space / Doors are typically contracted with the larger beverage suppliers
  • Smaller brands/products have difficulty to attain widespread distribution

Give new products a fair chance in the cold vault!

Beverage Landscape Change in C-Stores

  • Since the 1970s beverage innovations have advanced at a rapid pace
  • Companies are adding new categories, brands, products, flavors, package types and sizes to the cold vault lineup
  • The cold vault space has typically stayed the same in most C-stores
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FlexRoller changes that imbalance between established and new products giving Innovation a chance.

FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased. Even new products that have only one or two facings are always fronted ensuring best chance of being seen by shoppers.

Visibility is the first requirement for engagement that leads to a purchase. Especially for new products that are not yet on shoppers minds.

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April 2017

FlexRoller drives Impact, Engagement and Purchase!

11% of shoppers failed to purchase all intended items because they could not find them.
Source: POPAI study of C-store display impact

FlexRoller solves that problem!

If you can’t see it or touch it, you cannot buy it!


Engagement UK pics cooler Engagement FR box FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased.

Visibility is the first requirement for engagement that leads to a purchase.

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February 2017

Bruegmann on Euroshop 2017

  • Bruegmann is working hard developing our new stand for Euroshop.
  • We will show the full range of our outstanding and unique products as well as some brand new innovations.
  • We will have specialists present from the areas of shopper marketing, retail activation, manufacturing, logistics and implementation
  • In addition we will have technicians standing by to also discuss any technical, sustainability and efficiency aspects of our products and services
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February 2017

In-Store Availability is #1 Priority for Shoppers! FlexRoller ensures it!

Engage Consultants – the world’s first consultancy company to introduce a clear, coherent integrated approach to shopper marketing — recently published a blog post “In-store Availability – Still The Number One Priority”.

The blog makes the strong point that the main priority in-store for shoppers is not another technology or gadget … but simple In-Store Availability.

Click here to read the full blogspot : Background article from Engage Consultants

At the Bruegmann Company we define two types of in-store availability:

  • Physical Availability – is about keeping the shelves stocked
  • Perceived Availability – the presence of products on the shelf as seen (or not seen) by the shopper

Very often a product is on the shelf but if it is too far back, too high up or too low down and not “seen” on the shopping trip – this constitutes a “perceived out-of- stock” situation.

If you can’t see it or touch it, you cannot buy it !

In-store availability

Research Fact: Once a products is picked up in store it is purchased 90% of the time!
Source: Perception Marketing

The Bruegmann Company produces a range of “Great On-shelf Merchandising Equipment” that will eliminate Perceived Out-of-stocks by ensuring that products are always fronted on the shelf edge to the last unit. This enhances product presentation and implements a shelf organization process that delivers immediate added-value to the retailer (quick and convenient restocking of all shelves).

The range of merchandising products that drive results for both brands and retailers, because:

  • Products are easy to locate and shop
  • Facings are fronted in all lanes to the last unit
  • Shelves are always well organized
  • Shelves are easy and quick to re-stock
  • Plaograms are quick and easy to implement

The benefits of great In-store merchandising equipment are:

  • Drive incremental sales
  • Change shopper behavior – convert shoppers to buyers !
  • Deliver a measurable ROI
  • Support retailer and brand objectives

Bruegmann USA has the most versatile, durable and highest performing shelf management systems

Best equipment portfolio1 Please click here to view innovative shelf management solutions from Bruegmann USA
January 2017

How do you spot great in-store merchandising equipment?

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Engage Consultants – the world’s first consultancy company to introduce a clear, coherent integrated approach to shopper marketing — recently published a blog post “What does great Shopper Marketing look like ?”.

The blog makes the strong point that shopper marketing is almost always invisible and lies behind the scenes. Great shopper marketing, they state, “creates a behavioral change in a target shopper that also drives incremental consumption”.

Click here to read the full blogspot : Background article from Engage Consultants

The Bruegmann Company produces a range of “Great On-shelf Merchandising Equipment” that will support any shopper marketing program invisibly from behind the scenes! Our equipment is actually the activation of a shopper marketing program, supporting a well planned strategy by enhancing product presentation and shelf organization making restocking for the retailer faster and easier.

The range of merchandising products execute value-added solutions that drive results for both brands and retailers, because:
  • Products are easy to locate and shop
  • Facings are fronted in all lanes to the last unit
  • Shelves are always well organized
  • Shelves are easy and quick to re-stock
  • Plaograms are quick and easy to implement
The benefits of great In-store merchandising equipment are:
  • Drive incremental sales
  • Change shopper behavior
  • Deliver a measurable ROI
  • Support retailer and brand objectives

Bruegmann has the most versatile, durable and highest performing shelf management systems

best-equipment-portfolio1
December 2016

FlexRoller reverses sales in a declining beverage market!

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Leading European C-store chains install FlexRoller after extensive tests prove increased sales and reduced labor costs in a declining beverage market.

Situation bm-fr-news-12-12-3
  • Sales in the C-store channel in Germany have grown at a disappointing rate of 0.9% over the last 20 years.
  • Sales of beverages have even declined by 0.8% per year during that same period.
  • As a result the share of beverage sales declined from 15% to 12%.
Solution
  • FlexRoller was the shelf management equipment of choice that has been installed by leading convenience chains
  • The Bruegmann Company implemented, controlled and provided essential analytics to prove the sales lift and operational efficiencies delivered
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bm-fr-news-12-12-4 Results
Test results proved that the consistent, continuous fronting of FlexRoller (to the last unit in all lanes) resulted in increased sales in a static beverage market and reduced labor costs.

Sales increase of 9%

  • Sales tracking results proved a 9% increase in sales
Labor time savings of 1.5 H per day
  • Store staff spent less time keeping the cold vault fronted and organized
Payout in 6 Months
  • ROI payout in 6 months
Roll-Out to over 1000 stores
  • 150-200 stores installed per year for the last 4 years

FlexRoller is the optimum shelf management system to organize any category, provide the necessary flexibility to change planograms frequently as new products are launched and demanded by consumers. FlexRoller will keep all lanes fronted and easily shoppable.

FlexRoller is the most versatile, most durable and highest performing shelf management system.

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November 2016

Install FlexRoller and Win with Shoppers!

If your products are sold in stores, whether you are a retailer or brand manufacturing company you have to win with shoppers – which means you have to help them discover your products and entice them to buy them. Actually, the shoper runs through a process of noticing, evaluating and selecting before purchasing.

A fronted, well organized shelf that highlights products making them visible is the key to ensure your products are purchased.

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One of the most important tools to achieve the sale in-store is the shelf. A well organized, well stocked and fronted shelf helps to present products in the best possible way for the last 3 feet of shopper decision and purchase.

Visibility is the first step to purchase and Fronting and Shelf Organization are the requirements for visibility.

FlexRoller is the most reliable, most durable and highest performing shelf management system ensuring a continuously and consistently fronted shelf.

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October 2016

FlexRoller organizes the exploding bottled water category driven by innovation!

bm-fr_06-10-1 Bottled water consumption grew 120% between 2000 and 2015—a rapid rise that coincided with a 16% sales decline for carbonated beverages, according to a report from New York-based Beverage Marketing Corp. As consumers continue to look for alternatives to soft drinks, sales are expected to keep growing rapidly.

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Beverage Marketing magazine expects consumers to be drinking more water than soda by early 2017, if not by the end of this year. To capitalize, flavors of bottled water are becoming more sophisticated and complex, not to mention additionally premium and artisan, all part of a “craft water” innovation movement.

Three other water trends Mintel identified in the report are:
  1. Innovation with more functions and greater distribution
  2. More water derived from plant sources, which are gaining attention as consumer interest in waters with added nutritional benefits and flavors grows
  3. Waters fused with other beverages. All-natural ingredients remain top of mind with consumers; 61% say they want no artificial ingredients
Here are the reasons why the bottled water category is growing so fast:
  • 53% of consumers prefer premium bottled water
  • 48% drink flavored bottled water to replace high sugar drinks
  • 35% are interested in seasonal flavors
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The number of SKUs increases as the variety of packages, flavors and brand variants grows. As all SKUs are now getting less facings a reliable shelf management system is key to keeping all products visible to the shopper.


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