Bruegmann - Flexroller
October 2017

FlexRoller supports Cold Vault Beverage Trends!

Beverage Retail Trends
  • Carbonated soft drinks still account for 47% of beverages but the category continues to shrink
  • Consumers’ shifting taste preferences drive the growth of bottled waters, followed by energy drinks and ready-to-drink teas
  • Competitive threats from outside the channel like discounters and supermarkets

Beverage Brand Trends

Taking a close-up look at the packaged beverages category several key trends can be identified:

  • Functional beverage development like protein, energy and enhanced waters
  • Package size innovation
  • Premiumization
  • Sugar Taxes
  • Manufacturers crowding into attractive categories

See article here

FlexRoller helps retailers and brands to capitalize on all these trends.

FlexRoller ensures that consistently and continuously fronted products are always visible and ready to be purchased.

New products that have only one or two facings are always fronted ensuring the best chance of being seen by shoppers.

Visibility is the first requirement for engagement that leads to a purchase.

Planogram resets are becoming more frequent. FlexRoller shelves and dividers allow full planogram reset flexibility.

FlexRoller fronted shelf

Plastic glides do not front


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